SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: make steadily, save boldy, get a home, and prepare for retirement. But Gen Z is coming close to cash with a fresh viewpoint. Instead of focusing solely on lasting buildup, this generation is focusing on balance, wellness, and deliberate

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